Decoding human context & meaning with qualitative research.
I analyze and interpret the rich details of people’s lives, emotional experiences, culture and worldviews to understand why people do what they do and what they value.
My cultural immersion in Japan over many years equips me with tacit observation and interpretive skills. I compliment this with social science theory and qualitative data analysis methods to synthesize data and translate what that means for organizations.
Projects
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![A Toyota Land Cruiser on the road in Moab, USA. Unsplash.]()
Cultural codes around cars
Reinvention
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![Fans of India during the Hockey Men's Semi-Final match between Germany and India on Day 11 of the Olympic Games Paris 2024 at Yves-du-Manoir Stadium on August 6, 2024 in Colombes, France. (Getty Images)]()
Sports fans, content, communities, Olympics
Design
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![Women training in a beautician's course. Getty Images.]()
Design guidelines for a skill development program
Design
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![India has a high population of people living with hypertension. India Hypertension Control Initiative.]()
New opportunities in hypertension treatment + care
Design, Strategy
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![Women await their turn for counseling on contraceptive options at a private DIMPA OB-GYN clinic in Muzzafarpur, Bihar. Getty Images.]()
The social dimension of contraceptives
Design, Strategy
Let’s collaborate!
Use this form to tell me about your project and schedule a briefing call. Or scroll down for my email.
Hello.
Services
Qualitative Research
Ethnography
Cultural Insights Japanese
I’m Shivani Gopalkrishna. Through applied qualitative research I provide organizations with insights into:
what people uniquely value
workarounds to challenges
unmet needs
unexplored opportunities for innovation
I am passionate about using ethnographic methods such as observation of everyday lives and in-depth interviews to present rich detail of cultural context, emotions, actions and behaviours.
This uncovers a deeper understanding of why people do what they do and what they value.
Clients
Corporates
NGOs
Design + Research Studios