I’m Shivani Gopalkrishna: a qualitative researcher with extensive experience in cross-cultural contexts involving multiple languages such as Japanese, Hindi, Kannada and English.
Through research that delves into how consumers perceive and value products and services within the rich context of culture and local practices I try to characterise the nuances of consumer behaviour, lifestyles and evolving aspirations. More about some of my work is here.
My immersion in Japan through language, culture, work and lived experience has equipped me with observational and analytical skills to study social hierarchies, roles and expectations, behaviours around technology, cultural perceptions around obligation and risk and other complex social phenomena. This experience has fuelled my passion for applying ethnographic methods to understand core questions concerning people in their cultural context and use that to provide better designed products and services.
I enjoy the rigours of qualitative data coding and analysis. Intensive training in the Japanese language over many years has proven to be an asset for attending to the mechanical, conceptual and structural aspects of coding data.