I’m Shivani Gopalkrishna: a research entrepreneur. Through qualitative research that delves deep into how consumers perceive and value products and services within the rich context of culture and local practices I try to characterise the nuances of consumer behaviour, lifestyles and evolving aspirations. I hope to apply practical ethnographic methods to make sense of the complexity and numerous variables that exist in India’s rapidly changing society.
My aim is to provide perspective, insight, context and analysis for improving ideas in strategic planning and design to a range of stakeholders from consumer facing businesses to public policy institutions.
I’ve had a long association with Japan through study, work and lived experience. This has given me the opportunity to immerse myself in the culture and language, and appreciate Japan’s compelling design ethos prevalent in its products and services. Work experience with Japanese organisations has enabled me to understand Japanese organisational culture and how they view India. I believe I can use my Japanese language skills to bridge the language and cultural barriers between Japanese organisations and the diverse Indian socioeconomic and cultural context.
QE Synthesis, my research consultancy is based in Bangalore, India. QE stands for Quiet Eye, a technique prevalent in sports science and medicine. It refers to the long, deliberate gaze an athlete or surgeon takes before a critical task and is known to improve outcomes.